Brand Guidelines
Our brand is more than just a logo. It's the visual representation of our mission to make cloud computing accessible to everyone.
Our Brand
Mission
iiniit's mission is to build innovative software solutions that empower businesses and developers to achieve their digital goals. We're creating custom software, SaaS products, and developer tools that solve real-world problems efficiently and elegantly.
Vision
We envision a world where businesses of all sizes have access to high-quality, custom software solutions that drive growth and innovation, and where developers can leverage powerful tools and libraries to build better applications faster.
Brand Personality
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Innovative
We create forward-thinking solutions that address complex challenges with elegant simplicity.
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Client-Focused
We deeply understand our clients' needs and build software that delivers real business value.
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Developer-Friendly
We create tools and libraries that make developers' lives easier and more productive.
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Quality-Driven
We build robust, maintainable software that stands the test of time and delivers consistent value.
Logo
Logo Usage Guidelines
Do
- Use the logo in its original proportions
- Maintain clear space around the logo
- Use the black logo on light backgrounds
- Use the white logo on dark backgrounds
Don't
- Stretch or distort the logo
- Change the logo colors
- Add effects like shadows or gradients
- Place the logo on busy backgrounds
Clear Space
Always maintain a clear space around the logo that is equal to at least the height of the triangle. This ensures the logo remains visible and impactful.
Minimum Size
32px
24px
16px
12px (minimum)
To ensure legibility, do not use the logo at sizes smaller than 12px in height.
Colors
Primary Colors
iiniit Black
#000000Our primary brand color. Use for the logo, primary buttons, and important UI elements.
iiniit White
#FFFFFFUse for backgrounds, text on dark backgrounds, and the logo on dark backgrounds.
Gray Scale
Gray 900
#171717
Gray 700
#404040
Gray 500
#737373
Gray 300
#d4d4d4
Gray 100
#f5f5f5
Our gray scale is used for text, backgrounds, borders, and UI elements. Use these colors to create hierarchy and contrast in your designs.
Typography
Primary Font: Geist
Font Weight: 700 (Bold)
The quick brown fox jumps over the lazy dog.
Font Weight: 600 (Semibold)
The quick brown fox jumps over the lazy dog.
Font Weight: 500 (Medium)
The quick brown fox jumps over the lazy dog.
Font Weight: 400 (Regular)
The quick brown fox jumps over the lazy dog.
Geist is our primary typeface. It's a clean, modern sans-serif that works well at all sizes and weights. Use it for all text in marketing materials, websites, and applications.
Typography Hierarchy
Heading 1
Heading 1
Heading 2
Heading 2
Heading 3
Heading 3
Heading 4
Heading 4
Paragraph
This is a paragraph of text. The quick brown fox jumps over the lazy dog. This text is used for body copy and should be easy to read at smaller sizes.
Small Text / Caption
This is small text or caption text. It's used for less important information, captions, and footnotes.
Voice & Tone
Our Voice
Our voice is the consistent expression of our brand through words. It reflects our values and personality in all communications.
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Clear & Direct
We communicate complex ideas in simple, straightforward language.
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Approachable & Friendly
We're conversational and human, never condescending or overly technical.
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Confident & Knowledgeable
We speak with authority and expertise, but remain humble and open to learning.
Tone Considerations
While our voice remains consistent, our tone may shift based on the context and audience. Here's how to adjust your tone:
Documentation
Clear, concise, and instructional. Focus on helping users accomplish their goals.
Marketing
Enthusiastic and inspiring, highlighting benefits and possibilities.
Error Messages
Helpful and solution-oriented, never blaming the user.
Social Media
Conversational and engaging, with a touch of personality.
Download Assets
Usage Rights
The iiniit logo and brand assets are proprietary and protected by copyright and trademark laws. Please follow these guidelines when using our brand assets:
- You may use our logo to link to iiniit or to indicate that your project is powered by iiniit.
- You may use our logo in blog posts or articles about iiniit.
- Do not use our logo or brand assets in a way that suggests partnership, sponsorship, or endorsement without our permission.
- Do not modify, distort, or alter our logo or brand assets in any way.
For any questions about using our brand assets, please contact [email protected].
Questions About Our Brand?
If you have any questions about using our brand assets or need additional resources, our team is here to help.
Contact us