Brand Guidelines

Our brand is more than just a logo. It's the visual representation of our mission to make cloud computing accessible to everyone.

Our Brand

Mission

iiniit's mission is to build innovative software solutions that empower businesses and developers to achieve their digital goals. We're creating custom software, SaaS products, and developer tools that solve real-world problems efficiently and elegantly.

Vision

We envision a world where businesses of all sizes have access to high-quality, custom software solutions that drive growth and innovation, and where developers can leverage powerful tools and libraries to build better applications faster.

Brand Personality

  • Innovative

    We create forward-thinking solutions that address complex challenges with elegant simplicity.

  • Client-Focused

    We deeply understand our clients' needs and build software that delivers real business value.

  • Developer-Friendly

    We create tools and libraries that make developers' lives easier and more productive.

  • Quality-Driven

    We build robust, maintainable software that stands the test of time and delivers consistent value.

Colors

Primary Colors

iiniit Black

#000000

Our primary brand color. Use for the logo, primary buttons, and important UI elements.

iiniit White

#FFFFFF

Use for backgrounds, text on dark backgrounds, and the logo on dark backgrounds.

Gray Scale

Gray 900

#171717

Gray 700

#404040

Gray 500

#737373

Gray 300

#d4d4d4

Gray 100

#f5f5f5

Our gray scale is used for text, backgrounds, borders, and UI elements. Use these colors to create hierarchy and contrast in your designs.

Typography

Primary Font: Geist

Font Weight: 700 (Bold)

The quick brown fox jumps over the lazy dog.

Font Weight: 600 (Semibold)

The quick brown fox jumps over the lazy dog.

Font Weight: 500 (Medium)

The quick brown fox jumps over the lazy dog.

Font Weight: 400 (Regular)

The quick brown fox jumps over the lazy dog.

Geist is our primary typeface. It's a clean, modern sans-serif that works well at all sizes and weights. Use it for all text in marketing materials, websites, and applications.

Typography Hierarchy

Heading 1

Heading 1

Heading 2

Heading 2

Heading 3

Heading 3

Heading 4

Heading 4

Paragraph

This is a paragraph of text. The quick brown fox jumps over the lazy dog. This text is used for body copy and should be easy to read at smaller sizes.

Small Text / Caption

This is small text or caption text. It's used for less important information, captions, and footnotes.

Voice & Tone

Our Voice

Our voice is the consistent expression of our brand through words. It reflects our values and personality in all communications.

  • Clear & Direct

    We communicate complex ideas in simple, straightforward language.

  • Approachable & Friendly

    We're conversational and human, never condescending or overly technical.

  • Confident & Knowledgeable

    We speak with authority and expertise, but remain humble and open to learning.

Tone Considerations

While our voice remains consistent, our tone may shift based on the context and audience. Here's how to adjust your tone:

Documentation

Clear, concise, and instructional. Focus on helping users accomplish their goals.

Marketing

Enthusiastic and inspiring, highlighting benefits and possibilities.

Error Messages

Helpful and solution-oriented, never blaming the user.

Social Media

Conversational and engaging, with a touch of personality.

Download Assets

Logo Pack

SVG, PNG, and EPS formats in various sizes and colors.

Download

Color Palette

Color swatches in various formats (Adobe, Sketch, Figma).

Download

Brand Guidelines

Complete brand guidelines PDF for reference.

Download

Usage Rights

The iiniit logo and brand assets are proprietary and protected by copyright and trademark laws. Please follow these guidelines when using our brand assets:

  • You may use our logo to link to iiniit or to indicate that your project is powered by iiniit.
  • You may use our logo in blog posts or articles about iiniit.
  • Do not use our logo or brand assets in a way that suggests partnership, sponsorship, or endorsement without our permission.
  • Do not modify, distort, or alter our logo or brand assets in any way.

For any questions about using our brand assets, please contact [email protected].

Questions About Our Brand?

If you have any questions about using our brand assets or need additional resources, our team is here to help.

Contact us