Our Brand

Mission

iiniit's mission is to build innovative software solutions that empower businesses and developers to achieve their digital goals. We're creating custom software, SaaS products, and developer tools that solve real-world problems efficiently and elegantly.

Vision

We envision a world where businesses of all sizes have access to high-quality, custom software solutions that drive growth and innovation, and where developers can leverage powerful tools and libraries to build better applications faster.

Brand Personality

Innovative

We create forward-thinking solutions that address complex challenges with elegant simplicity.
Client-Focused

We deeply understand our clients' needs and build software that delivers real business value.
Developer-Friendly

We create tools and libraries that make developers' lives easier and more productive.
Quality-Driven

We build robust, maintainable software that stands the test of time and delivers consistent value.

Logo

Logo Usage Guidelines

Do

Use the logo in its original proportions
Maintain clear space around the logo
Use the black logo on light backgrounds
Use the white logo on dark backgrounds

Don't

Stretch or distort the logo
Change the logo colors
Add effects like shadows or gradients
Place the logo on busy backgrounds

Clear Space

Always maintain a clear space around the logo that is equal to at least the height of the triangle. This ensures the logo remains visible and impactful.

Minimum Size

32px

24px

16px

12px (minimum)

To ensure legibility, do not use the logo at sizes smaller than 12px in height.

Colors

Primary Colors

iiniit Black

#000000

Our primary brand color. Use for the logo, primary buttons, and important UI elements.

iiniit White

#FFFFFF

Use for backgrounds, text on dark backgrounds, and the logo on dark backgrounds.

Gray Scale

Gray 900

#171717

Gray 700

#404040

Gray 500

#737373

Gray 300

#d4d4d4

Gray 100

#f5f5f5

Our gray scale is used for text, backgrounds, borders, and UI elements. Use these colors to create hierarchy and contrast in your designs.

Typography

Primary Font: Geist

Font Weight: 700 (Bold)

The quick brown fox jumps over the lazy dog.

Font Weight: 600 (Semibold)

The quick brown fox jumps over the lazy dog.

Font Weight: 500 (Medium)

The quick brown fox jumps over the lazy dog.

Font Weight: 400 (Regular)

The quick brown fox jumps over the lazy dog.

Geist is our primary typeface. It's a clean, modern sans-serif that works well at all sizes and weights. Use it for all text in marketing materials, websites, and applications.

Typography Hierarchy

Heading 1

Heading 2

Heading 3

Heading 4

Paragraph

This is a paragraph of text. The quick brown fox jumps over the lazy dog. This text is used for body copy and should be easy to read at smaller sizes.

Small Text / Caption

This is small text or caption text. It's used for less important information, captions, and footnotes.

Voice & Tone

Our Voice

Our voice is the consistent expression of our brand through words. It reflects our values and personality in all communications.

Clear & Direct

We communicate complex ideas in simple, straightforward language.
Approachable & Friendly

We're conversational and human, never condescending or overly technical.
Confident & Knowledgeable

We speak with authority and expertise, but remain humble and open to learning.

Tone Considerations

While our voice remains consistent, our tone may shift based on the context and audience. Here's how to adjust your tone:

Documentation

Clear, concise, and instructional. Focus on helping users accomplish their goals.

Marketing

Enthusiastic and inspiring, highlighting benefits and possibilities.

Error Messages

Helpful and solution-oriented, never blaming the user.

Social Media

Conversational and engaging, with a touch of personality.

Download Assets

Logo Pack

SVG, PNG, and EPS formats in various sizes and colors.

Download

Color Palette

Color swatches in various formats (Adobe, Sketch, Figma).

Download