Brand
The iiniit brand.
A small, precise identity for a software company. Here are the essentials, and a few notes on using them well.
Logo
The wordmark
The iiniit wordmark works on light and dark surfaces. The letterforms take the surface color — that clean monochrome mark is the signature.
Give the mark room to breathe, and let the letterforms take the surface color. Need vector or press assets? Reach out and we'll send them over.
Color
The palette
Black carries the identity, held together by a neutral grey scale — clean, high-contrast and modern.
Ink black
#0A0A0A
The primary. Buttons, links, focus and the dot motif.
Graphite
#404040
Dark surfaces — footer, CTA bands and strong headings.
Steel grey
#A3A3A3
Neutral text, borders and quiet supporting detail.
Paper white
#FFFFFF
The default light surface. Clean, high-contrast backgrounds.
Type
Two typefaces
A clear sans for everything you read, and a monospace for the technical detail.
Aa
Geist
ABCDEFGHIJKLM abcdefghijklm 0123456789
Aa
Geist Mono
ABCDEFGHIJKLM abcdefghijklm 0123456789
Usage
Using the mark
Do
- Keep clear space around the wordmark.
- Use the mark on solid, high-contrast surfaces.
- Let the letterforms take the surface color.
- Scale the mark by its height.
Don't
- Recolor or gradient the letterforms.
- Stretch, rotate or distort the mark.
- Place it on busy or low-contrast backgrounds.
- Rebuild the wordmark in another typeface.
Need brand assets?
We're happy to share logo files, colors and guidelines for press and partners.