Brand
The iiniit brand.
A small, precise identity for a technology company. Here are the essentials, and a few notes on using them well.
Logo
The wordmark
The iiniit wordmark works on light and dark surfaces. The blue tittles on the i's are the signature — keep them.
Give the mark room to breathe, and let the letterforms take the surface color while the tittles stay signal blue. Need vector or press assets? Reach out and we'll send them over.
Color
The palette
Two colors carry the identity — signal blue and ink black — held together by a neutral grey scale.
Signal blue
#0071C5
The brand accent. Actions, links, focus and the tittle dots.
Ink black
#000000
The other half of the identity. Footers, dark surfaces and text.
Paper white
#FFFFFF
The default light surface. Clean, high-contrast backgrounds.
Steel grey
#737373
Neutral text, borders and quiet supporting detail.
Type
Two typefaces
A clear sans for everything you read, and a monospace for the technical detail.
Aa
Inter
ABCDEFGHIJKLM abcdefghijklm 0123456789
Aa
JetBrains Mono
ABCDEFGHIJKLM abcdefghijklm 0123456789
Usage
Using the mark
Do
- Keep clear space around the wordmark.
- Use the mark on solid, high-contrast surfaces.
- Let the tittles stay signal blue.
- Scale the mark by its height.
Don't
- Recolor or gradient the letterforms.
- Stretch, rotate or distort the mark.
- Place it on busy or low-contrast backgrounds.
- Rebuild the wordmark in another typeface.
Need brand assets?
We're happy to share logo files, colors and guidelines for press and partners.